# LiLiCAST > AI-powered content creation tool for enterprises LiLiCAST is an AI-powered content creation platform: script, record, edit, subtitle, design, and share video, audio, and podcast content from one place. Developer resources (API, OpenAPI spec, MCP server, OAuth) are listed under the Optional section below and at /developers. ## Pages - [Agents](https://www.lilicast.com/agents/) # Automate your content creation with AI Video agents Put your content creation process on autopilot by setting up AI-powered video creation agents. [Book a demo](https://calendly.com/lilicast) ![A screenshot of the video workflow builder of LiLiCAST.](https://www.lilicast.com/wp-content/uploads/2025/07/janeplum.webp) Trusted by world-class MarCom teams ![Logo Nestlé](https://www.lilicast.com/wp-content/uploads/2025/07/nestle-300x167.png) ![Logo Maia Consulting](https://www.lilicast.com/wp-content/uploads/2025/07/maiaconsulting-300x167.png) ![Logo BeoBank](https://www.lilicast.com/wp-content/uploads/2025/07/beobank-300x167.png) ![Logo Ayming](https://www.lilicast.com/wp-content/uploads/2025/07/ayming-300x167.png) ![Logo ABInBev](https://www.lilicast.com/wp-content/uploads/2025/07/abinbev-300x167.png) ## Content creation at scale is challenging because ### You need video experts… To create qualitative, impactful content at scale, **you need experts in the matter.** It’s a significant cost, and project based content creation agencies doesn’t scale for companies. So you and your team tried what the market offers: fragmented, case-specific DIY tools not connected together.**** The result? Still too lengthy, long to make, unperforming, and deceiving. ![An image explaining video expertise in LiLiCAST terms.](https://www.lilicast.com/wp-content/uploads/2025/07/video_expertise-1024x638.webp) ### … to deliver many formats To truly reach your audience wherever they are, you need a wide variety of content formats: carousels, reels, long-form videos, podcasts, shorts, newsletters. Every channel has its own rules, and every format comes with its own demands. But that diversity comes at a cost. And as your content library grows, managing it all becomes harder (YouTube, LinkedIn, Instagram, etc.). You lose agility, consistency, and a good chunk of … - [App Tutorial](https://www.lilicast.com/app-tutorial/) # Making product demos is boring… Creating and editing the same video over and over for each release is a never-ending cycle… What if there was a better solution? [Discover](#catalogue) Faster to create 0 % Faster to update 0 % More engagement 0 x Trusted by world-class marketing and communications teams ![Logo Nestlé](https://www.lilicast.com/wp-content/uploads/2025/07/nestle-300x167.png) ![Logo Maia Consulting](https://www.lilicast.com/wp-content/uploads/2025/07/maiaconsulting-300x167.png) ![Logo BeoBank](https://www.lilicast.com/wp-content/uploads/2025/07/beobank-300x167.png) ![Logo Ayming](https://www.lilicast.com/wp-content/uploads/2025/07/ayming-300x167.png) ![Logo ABInBev](https://www.lilicast.com/wp-content/uploads/2025/07/abinbev-300x167.png) ## Create your next tutorial in minutes… 1. Record and trim 2. Edit and Style 3. Publish and Share **Record everything step-by step.** Record **each feature as a block of few dozen of seconds,** instead of few minutes long recordings. It’s a best practice that eliminates retrying over and over or getting into complex editing. Want to add something else in the middle? Just add a card in between. **Already have an existing video?** Feed it to LiLiCAST and split it into easily editable content cards. Apply your own branding, and use predefined layouts to make an engaging content. **Add shapes** like icons, arrows, emojis or images to highlight elements on-screen or spark interest. Some text to explain it all, dynamic subtitles… In a few clicks, your demo is almost ready Transform simple recordings into captivating videos that … - [Blog](https://www.lilicast.com/blog/) - [Book a Demo](https://www.lilicast.com/book-a-demo/) Let’s build your content factory together. Enter your details on this page and our sales team will get back to you very shortly. - [Branded Library](https://www.lilicast.com/branded-library/) # Keep full control over your brand Focus on the quality of your videos, the look and feel will always follow, for a unified look across all your contents. ![](https://www.lilicast.com/wp-content/uploads/2025/07/brandedlibraryhero.webp) Trusted by world-class marketing and communications teams ![](https://www.lilicast.com/wp-content/uploads/2025/07/Nestle-1.png) ![](https://www.lilicast.com/wp-content/uploads/2025/07/Maiaconsulting-1.svg) ![](https://www.lilicast.com/wp-content/uploads/2025/07/Beobank-1.svg) ![](https://www.lilicast.com/wp-content/uploads/2025/07/Ayming-1.svg) ![](https://www.lilicast.com/wp-content/uploads/2025/07/Abinbev-Media-Library.png) ## Brand consistency is hard because… ### Your assets are all over the place A well-organized brand kit containing visuals, logos, audio, video, and image assets is essential for maintaining brand consistency. However, these valuable resources often end up scattered across PDFs and cloud storage folders. Without easy access to these assets, teams default to creating content independently, which can fragment your brand identity. And you don’t want to be the branding police. ![SharePoint](https://www.lilicast.com/wp-content/uploads/2025/07/Square-1-1-150x150.webp) ![Google Drive Logo](https://www.lilicast.com/wp-content/uploads/2025/07/Square-2.1-150x150.webp) ![Notion Logo](https://www.lilicast.com/wp-content/uploads/2025/07/Square-3.1-150x150.webp) ![Coda Icon](https://www.lilicast.com/wp-content/uploads/2025/07/Square-4.1-150x150.webp) ![Icon](https://www.lilicast.com/wp-content/uploads/2025/07/Square-5.1-150x150.webp) ![PDF](https://www.lilicast.com/wp-content/uploads/2025/07/Square-6-150x150.webp) ### Your teams are misaligned Teams in charge of branding are not the ones creating the content, which leads to branding inconsistencies on videos, but also a waste of resources due to redundant asset creation. ![An image showing a team of business content creators](https://www.lilicast.com/wp-content/uploads/2025/07/content-teams-1024x698.webp) ## Create any video, always on brand Your content creation workspace acts as a **single source or truth**, where you can set up all your assets once, and reuse forever. ![](https://www.lilicast.com/wp-content/uploads/2025/07/branded-library-example-1024x591.webp) ### … - [Dynamic Subtitles](https://www.lilicast.com/subtitles/) # Generate dynamic subtitles in seconds To perfectly spread your message across your channels, subtitles aren’t just an option anymore. With LiLiCAST, generate fully accurate subtitles in seconds, customize them, allowing new audiences to enjoy your content. ![An image explaining the subtitles editor and how it works inside LiLiCAST](https://www.lilicast.com/wp-content/uploads/2025/07/subtitles_editor-1024x1007.webp) videos watched on mute 0 % more engagement 0 % ## How it works ### Upload Upload your existing video or Record a new one. You can go on to the next step, LiLiCAST does the rest. ### Generate Create your subtitles from scratch, or using the automatically generated transcript and customize with the animation you want. ### Publish Generate your video and then publish to the platforms of your choice with our native social connectors or our iframe for your website! ### Auto-subtitles Beautiful auto-generated subtitles precisely timed to your video. No need to edit timestamps anymore. ### Generate from script Already have your script? we transform your text into perfect subtitles. Amazing, right? ### Fully customizable Add your brand colours, typefaces and animations to custom the video for your needs. You content, your rules! ### Easy editing Place, scale and adapt your subtitles in a few clicks with our … - [Editors](https://www.lilicast.com/) # Your AI-powered content editors Create and reuse any content you want thanks to 6 integrated, AI-powered tools helping you from preparation to publishing. [Book a demo](https://calendly.com/lilicast) ![A screenshot of LiLiCAST's video editor.](https://www.lilicast.com/wp-content/uploads/2025/07/audio-editor-1024x721.png) Trusted by world-class marketing and communications teams ![Logo Nestlé](https://www.lilicast.com/wp-content/uploads/2025/07/nestle-300x167.png) ![Logo Maia Consulting](https://www.lilicast.com/wp-content/uploads/2025/07/maiaconsulting-300x167.png) ![Logo BeoBank](https://www.lilicast.com/wp-content/uploads/2025/07/beobank-300x167.png) ![Logo Ayming](https://www.lilicast.com/wp-content/uploads/2025/07/ayming-300x167.png) ![Logo ABInBev](https://www.lilicast.com/wp-content/uploads/2025/07/abinbev-300x167.png) ## Script ### Great content always starts with structured ideas. Write, import and structure with the most efficient card-based editor, and elevate your content with AI. Import docs and links Texts, spreadsheets, audios, videos, presentations, even URLs… **import anything you want** on your script and start creating! Connect your sources Connect any of your trusted sources (Google Drive, SharePoint, CMS, CRM, …) to your LiLiCAST workspace, and you’re ready to create! (re)write with AI ✨ Write, make longer, summarize and translate your content directly in the editor with an **integrated AI writing assistant**. Translate with AI ✨ Translate your content in 100+ languages fluently, with 99% accuracy. Create and reuse templates Save time and **convert your script into a reusable template** for your next piece of content. Texts, spreadsheets, audios, videos, presentations, even URLs… **import anything you want** on your script and start creating! Connect any of your trusted … - [Enterprise Security](https://www.lilicast.com/enterprise-security/) # Enterprise-grade security LiLiCAST offers built-in security that meets enterprise-grade standards, allowing teams to create content with trust. Trusted by world-class marketing and communications teams ![Logo Nestlé](https://www.lilicast.com/wp-content/uploads/2025/07/nestle-300x167.png) ![Logo Maia Consulting](https://www.lilicast.com/wp-content/uploads/2025/07/maiaconsulting-300x167.png) ![Logo BeoBank](https://www.lilicast.com/wp-content/uploads/2025/07/beobank-300x167.png) ![Logo Ayming](https://www.lilicast.com/wp-content/uploads/2025/07/ayming-300x167.png) ![Logo ABInBev](https://www.lilicast.com/wp-content/uploads/2025/07/abinbev-300x167.png) ## Our infrastructure Your content creation workspace acts as a **single source of truth**, where you can set up all your assets once, and reuse forever ### Hosting All LiLiCAST data is securely hosted on **AWS servers located in Paris and Frankfurt**, ensuring full compliance with EU data residency requirements ### Encryption All data is encrypted **in transit** (HTTPS) and **at rest** (AES-256) to meet enterprise-grade security standards. ### Private API LiLiCAST’s private API is protected by **access controls and secure authentication**. ### Data transparency All user-generated content is processed and stored exclusively within EU-based infrastructures. No data transfer outside the European Economic Area at any point in the workflow. ### Regular Backups We do regular, automated backups, backed by a strong [Disaster Recovery Plan](https://www.26lights.com/tech/drp). ## Designed for enterprise teams GDPR LiLiCAST is fully compliant with the General Data Protection Regulation (GDPR), ensuring your data is handled in accordance with the most strict privacy and protection standards applicable in the EU. DPA / CCPA We offer a … - [LiLiCAST Developer Resources](https://www.lilicast.com/developers/) LiLiCAST is an AI-powered content creation platform for script, record, edit, subtitle, design, and share workflows. This page indexes everything AI agents and developers need to integrate with LiLiCAST programmatically. ## LiLiCAST REST API Base URL: https://lilicast.com/wp-json/lilicast/v1/ – public, read-only endpoints for site content: /content (list), /content/{id} (detail), /search?q= , and /health (status check). ## OpenAPI Specification Machine-readable spec describing the LiLiCAST API surface: https://lilicast.com/openapi.json ## MCP Server LiLiCAST publishes an MCP Server Card at https://lilicast.com/.well-known/mcp/server-card.json. Streamable HTTP transport: https://lilicast.com/wp-json/lilicast/v1/mcp — exposes read-only tools to search and browse site content. ## OAuth 2.0 Authorization server metadata: https://lilicast.com/.well-known/oauth-authorization-server (RFC 8414). Supports the authorization code grant for authenticated API access. ## llms.txt Structured, readable index of LiLiCAST’s content for AI crawlers: https://lilicast.com/llms.txt and https://lilicast.com/llms-full.txt - [Make My People Talk](https://www.lilicast.com/make-my-people-talk/) Focus on the quality of your videos, the look and feel will always follow thanks to LiLiCAST, for a unified look across all your contents. - [Podcast Academy](https://www.lilicast.com/podcast-academy/) # Podcast Academy A podcast training for those who want to get started quickly, with a professional result. - 100% Free - 14 short videos - Train yourself in 1 hour - Tips from podcasting professionnals ![A digital image of the featured image of Podcast Academy.](https://www.lilicast.com/wp-content/uploads/2025/07/podcastacademy-1024x902.webp) ## A podcast training for those who want to get started quickly, with a professional result ### You are a few steps away from becoming a real podcaster Discover essential tips for launching your podcast, along with expert guidance to help you set it up for success. Learn how to define your target audience, select the right audio equipment, and ensure top-notch recording quality. You’ll also find creative inspiration and real-world examples to fuel your ideas and empower your unique podcasting journey. [Go to training](https://calendly.com/lilicast) ![The thumbnail of the second episode of Podcast Academy.](https://www.lilicast.com/wp-content/uploads/2025/07/faceaumicro-1024x575.webp) ### Divided in three steps The podcast academy offers 14 short tutorials, organized into 3 essential steps to create a podcast. - Preparation - Recording - Post-Production and Broadcasting [Go to training](https://calendly.com/lilicast) ![The thumbnail of the first episode of Podcast Academy.](https://www.lilicast.com/wp-content/uploads/2025/07/lamisenplacedunpodcast-1024x575.webp) ## A quick overview Although it may seem daunting at first, you will discover that creating a podcast is actually a … - [Podcast Creation Studio](https://www.lilicast.com/podcast-creation-studio/) # Industrialize your podcast creation Recording, editing and hosting, all in one AI-powered content creation workspace. ![A mockup of LiLiCAST when used to create podcasts.](https://www.lilicast.com/wp-content/uploads/2025/07/podcastcreationstudio-1024x728.webp) Trusted by world-class MarCom teams ![Logo Nestlé](https://www.lilicast.com/wp-content/uploads/2025/07/nestle-300x167.png) ![Logo Maia Consulting](https://www.lilicast.com/wp-content/uploads/2025/07/maiaconsulting-300x167.png) ![Logo BeoBank](https://www.lilicast.com/wp-content/uploads/2025/07/beobank-300x167.png) ![Logo Ayming](https://www.lilicast.com/wp-content/uploads/2025/07/ayming-300x167.png) ![Logo ABInBev](https://www.lilicast.com/wp-content/uploads/2025/07/abinbev-300x167.png) ## Create 8x faster, in 3 steps From **writing your script**, to **recording** and **publishing**, there are best practices. Thanks to our extensive experience growing radio stations and podcasters, we found the ultimate recipe for everyone to create and reuse their content by providing them the tools and processes they need to industrialize their creation, in one single app. ### Script Create a script from scratch, or import an existing text or URL to get started even faster. ### Record & Edit Add the voice of your choice (or record your own), fine-tune your script and add post-production elements like your intro/outro. ### Share Embed in your website and it share instantly to any podcasting platform with our native integrations, and also to your website with your custom audio player. ## All the tools you need to create captivating podcasts. With LiLiCAST, you only need only 3 things to make a good podcast: a good microphone, a good script, and your best energy. … - [Privacy Policy](https://www.lilicast.com/privacy-policy/) ## We respect your privacy: here’s our promise to you **Your data is in good hands.** We will only ask permissions as little as necessary to deliver the best possible service for you. **You are in charge.** We will never post to your feed, update your profile or do similar actions without you knowing and approving it. **No third wheels.** We will never hand out your data to others. **You can request your data anytime. **Just ask! Personal Data are handled according to the European Commission directive 2016/679. All the informations we collect from you can be used for: - Create or administrate your account - Grant you access to our Service - Allow the support team to answer your request - Present you new features - Analyze web site & app usage (anonymized & aggregated data) Your Data are safe with us. We collect the minimum necessary to perform our service and neither sell nor exchange your data to third parties. ### Storage Your data (audio files, videos files, graphics, meta data) are stored on on LiLiCAST Servers, based in Europe. We do our best to guaranty the security of your information. All our websites and webapps use the protocol HTTPS, the access … - [Smart Split](https://www.lilicast.com/smart-split/) # Repurposing your long-form contents has never been easier Segment and transcript long-form audio and video content in only a few clicks, and reuse any of it! [Let’s repurpose!](https://calendly.com/lilicast) [or book a demo](https://www.calendly.com/lilicast) Trusted by world-class marketing and communications teams ![Logo Nestlé](https://www.lilicast.com/wp-content/uploads/2025/07/nestle-300x167.png) ![Logo Maia Consulting](https://www.lilicast.com/wp-content/uploads/2025/07/maiaconsulting-300x167.png) ![Logo BeoBank](https://www.lilicast.com/wp-content/uploads/2025/07/beobank-300x167.png) ![Logo Ayming](https://www.lilicast.com/wp-content/uploads/2025/07/ayming-300x167.png) ![Logo ABInBev](https://www.lilicast.com/wp-content/uploads/2025/07/abinbev-300x167.png) ## How it works ![An image explaining the audio library available in LiLiCAST.](https://www.lilicast.com/wp-content/uploads/2025/07/audio_library-1024x595.webp) ### 1. Upload and Split Feed your existing mp3 or mp4, LiLiCAST does the rest. Segment any audio or video as you wish! LiLiCAST detects paragraphs, interlocutors and silences.  And Voilà 🎉 You just made your repurposing job 10x easier. ### 2. Create new content Simply drag and drop your newly created cards to the editor. Explore infinite repurposing possibilities with your very own asset library. ## A few repurposing ideas Not sure where to start? We compiled some of the best performing formats to date, to help you get started right away. ### Video Wrapping Enhance engagement by adding aesthetics like titles or your brand colours and logo. Make your videos more segmented and memorable!​ [Try it out](https://www.calendly.com/lilicast) ### Short-Form Generate previews or teasers for YouTube Shorts / TikTok / Instagram to market the full … - [Terms of Service](https://www.lilicast.com/terms-of-service/) ## Important Reading You must read these terms and conditions (« the Terms of Service ») carefully and accept them when purchasing or downloading all products, services or software from LiLiCAST SA with registered offices at Avenue Brugmann 63, 1190 Brussels Belgium (hereinafter the “Company”). The Terms of Service govern the use and licensing of the application **LiLiCAST** and the related services (hereinafter referred to as “the Services”). The Terms of Service may include Additional Terms that are specific to some functions or features of the Services or to some additional Services. The Additional Terms include, without limitation, the [Privacy Policy](https://lilicast.com/privacy-policy) and the Acceptable Use Policy, which are separated documents but form an integral part of your agreement with the Company under the Terms of Service. Other Additional Terms will be referred to hereunder as the case may be. By completing the electronic acceptance process on any electronic platform where the Services are accessible, or by clicking any “submit” or “accept” buttons, or using the Services without objecting to the content of the Terms of Service, you and any party or entity on behalf of which you are operating (hereinafter referred to as “You” or “Your”), represent and warrant that (a) you are entering into a … - [URL-to-Audio](https://www.lilicast.com/url-to-audio/) # Turn your articles into audios automatically Generate engaging audio versions from your texts at scale thanks to cutting-edge AI solutions. [Try today](https://calendly.com/lilicast) [or book a demo](https://www.calendly.com/lilicast) Trusted by world-class marketing and communications teams ![](https://www.lilicast.com/wp-content/uploads/2025/07/Nestle-1.png) ![](https://www.lilicast.com/wp-content/uploads/2025/07/Maiaconsulting-1.svg) ![](https://www.lilicast.com/wp-content/uploads/2025/07/Beobank-1.svg) ![](https://www.lilicast.com/wp-content/uploads/2025/07/Ayming-1.svg) ![](https://www.lilicast.com/wp-content/uploads/2025/07/Abinbev-Media-Library.png) ## Adapt your communication, your audience will love you Show your audience that you care about their content consumption habits by offering them an eyes-free format, no extra effort needed. Increase in dwell time 0 % Increase in dwell time – 0 % more engagement 0 % ### Plug & play **Start generating unlimited audio versions right away.** We integrate our best-in-class AI text-to-speech and voice recognition into your business in a matter of minutes. ![An abstract image showing the integration possibilities within LiLiCAST.](https://www.lilicast.com/wp-content/uploads/2025/07/integrations-1024x682.png) ### Best-in-class experience Not only you can enable impaired people to consume your content, but **Google prioritizes blogs with a great user experience**. You soar in the search results, more people can hear about you: That’s a win-win situation, and you didn’t even lift a finger! ### The best of AI voices Choose between 200 different voices selected for quality, everytime. Use custom accent to better serve your audience (belgian or Netherlands dutch for example). You can … - [Use Case – Channel Marketing](https://www.lilicast.com/channel-marketing/) Let your distributors and ambassadors generate genuine video contents in minutes, using your brand messaging, zero content editing needed. - [Use Case – Event Marketing](https://www.lilicast.com/event-marketing/) Let your distributors and VARs generate localized videos in minutes, using your brand messaging, zero content editing needed. - [Use Case – Internal Communications](https://www.lilicast.com/internal-communications/) Involve your teams in seamless, AI-powered content creation workflows to create meaningful content, always on-brand. - [Use Case – Insurance Agents](https://www.lilicast.com/insurance-agents/) Let your local agents generate highly-targeted videos in minutes, using your brand messaging, zero content editing needed. ## Blog Posts - [3 tips for podcasting from a podcast specialist](https://www.lilicast.com/blog/tips-for-podcasting/) LiLiCAST had the honor of interviewing Michel Godart, the co-founder of The Podcast Factory Org. He shared with us his 3 main tips for podcasting! - [5 eco-friendly podcasts to discover](https://www.lilicast.com/blog/5-eco-friendly-podcasts-to-discover/) Are you looking for advice to be more eco-responsible? Here is our selection of 5 eco-friendly podcasts to discover quickly! - [5 food podcasts to make you hungry](https://www.lilicast.com/blog/5-food-podcasts-to-make-you-hungry/) With LiLiCAST's selection of food podcasts, discover culinary and gastronomic news in an original way. Be ready to be hungry! Bon appétit! - [6 tips for a successful podcast intro](https://www.lilicast.com/blog/6-tips-for-a-successful-podcast-intro/) Your podcast intro is a defining moment in the success of a podcast. How can you captivate your audience in a few seconds? - [Add GIFs to your LiLiCAST!](https://www.lilicast.com/blog/add-gifs-to-your-lilicast/) Learn how to add GIFs on your LiLiCAST Video. Create a video content to make a trailer of your podcast or radio show and add GIFs on it! - [Advertising on the web : does radio take its share?](https://www.lilicast.com/blog/a-new-and-easy-way-to-earn-money-with-advertising/) Radio must change and be a main actor of the digital advertising market. For this, LiLiCAST appears to be the final weapon. - [Best smartphone microphones for podcasting](https://www.lilicast.com/blog/best-smartphone-microphones-for-podcasting/) Your are a radio interviewer? A podcaster? LiLiCAST helps you choose your smartphone microphone. The ultimate list of tools for smartphone! - [Coffee please… It’s for my audience](https://www.lilicast.com/blog/coffee-please-its-for-my-audience/) This [blog](https://lilicast.com/blog/) is interesting… Yes… Even bluffing. Each article generates online debates with some of you which, inevitably, bring us on the topic of the following article. Recently, I sent multiple emails to offer the possibility to subscribe to a webinar. A pretty classic appointment on social networks these days: a virtual meeting through screens and connections. For this first webinar, I start with a big topic: how to grow an audience. Quickly the first reactions and subscriptions arrived. The one I would like to tell you about today came from a collaborator of a VERY BIG company ( I won’t give the name). A big company with multiple radio stations broadcasting multiple shows. “*Thanks but I think that our company knows how to grow its own audience…*“. I agree with him. His remark is even more interesting knowing that of course I don’t consider myself a lecturer or a miracle maker, I was just offering a 30 minutes demo on a common topic : audience… And additionally a return on experience to explain why ALL our users grow their audience. But the strength of habit and the resistance against change and innovation are my usual companions. So I welcomed his … - [Communicate at 360° ? The egg or the chicken of digital](https://www.lilicast.com/blog/360-the-egg-or-the-chicken-of-digital/) You know you have to communicate at 360°. But how should you start? Using LiLiCAST! The best app to organize your Social Network Strategy! - [Content creation best practices by Airtable](https://www.lilicast.com/blog/content-creation-best-practices/) Experts at Airtable give us their best methods for producing content as teams and bringing your content ideas to life. - [Create your first podcast like a pro](https://www.lilicast.com/blog/create-your-first-podcast-like-a-pro/) Ultimate guide on how to create your first podcast. The LiLiCAST tutorial to record your first podcast step by step easily! - [Does radio have something to sell?](https://www.lilicast.com/blog/does-radio-have-something-to-sell/) What is the product (or service) of the radio? Who do you sell it to? Understand who is really your target for creating good content. - [How to boost your SEO with online marketing?](https://www.lilicast.com/blog/boost-seo-and-web-traffic-with-online-marketing-what-is-seo/) If you are interested in digital marketing, you’re surely going to hear about SEO. ### ABOUT SEO Search engine optimization is a key element of your marketing strategy. It is all about ranking. In other words, it’s when people have typed something in the search engine and your business’ website appears in the first results of the non-sponsored section. Part of this strategy is developing what is called “web traffic“. As a definition let’s say that web traffic is the number of web users who travel to your website. Each person who logs on to your website is recorded as a “visit”. This allows you to know more about your audience and determine which pages are the most popular. The logic is that you get traffic when you are ranked high. But to be ranked high you need to have traffic! So, how could you develop your e-visibility when you just started? Here is our advice to perform and generate traffic and then improve your business’ ranking.   ### OUR ADVICES TO PERFORM #### Advice n°1- Publishing on a regular basis on your website. You want your presence to be known and recognized on the internet. So, make sure you … - [How to choose the name of your podcast?](https://www.lilicast.com/blog/how-to-choose-the-name-of-your-podcast/) You are launching your podcast and are out of inspiration to give it a name? Here are some simple tips on how to choose the name of your podcast! - [How to get to know your audience?](https://www.lilicast.com/blog/getting-to-know-your-audience/) On this episode, get to know more on how to understand your audience, but also why you should. - [HOW TO MAKE VIDEO PODCAST](https://www.lilicast.com/blog/how-to-make-video-podcast/) Once your episode is packed, starts another journey: the marketing of it. In this page we'll explain why you must create a podcast video and how to do it - [How to Minimize post-production Work](https://www.lilicast.com/blog/how-to-minimize-post-prod-work/) Losing too much time on editing, or publishing? We have a secret to share with you... - [How to plan a marketing strategy?](https://www.lilicast.com/blog/plan-a-marketing-strategy/) In today’s episode we’re going to learn a little bit more about planning a marketing strategy. #### **Where can you reach your audience?** As discussed in the previous episode, you will first need to figure out where to reach your audience. So, you will have to carry out research on your audience before you proceed. Now, most of the people are now online. So what does this mean? It is more likely that you would have to reach your audience on online platforms such as your website and social media. Following that, you will have to decide what is the message that you want to share. Your message will be the identity of your brand. This can be conveyed through your mission. Your mission shows what you stand for, what your goals are and who you are.   #### **Tactics for a better marketing strategy** It is important to also layout what your tactics are in order to come up with an efficient marketing strategy. Tactics include choosing your action channels, whether it’s offline or online, knowing your audience and identifying your goals. For example, if your targeted audience is a professional group, then it would make sense to use … - [How to publish a podcast](https://www.lilicast.com/blog/how-to-publish-a-podcast/) Learn how to publish a podcast with LiLiCAST. Create your podcast step by step and publish it using the easiest method. - [HOW TO SET UP THE BLUE YETI MICROPHONE](https://www.lilicast.com/blog/how-to-set-up-the-blue-yeti-microphone/) The 5 tips to best use and configure your Blue Yeti Microphone: the different recording modes, how to best talk to the microphone. - [How to use emojis on LiLiCAST ;-)](https://www.lilicast.com/blog/emojis-are-now-on-lilicast/) Add emotions to your LiLiCAST’s texts and make them more alive 👍 It’s very easy, to add emojis you can use the keyboard on your smartphone or use the keyboard shortcut opening the emoji window on desktop : On mac : *command + control + space* On windows :* Win + .*or* Win + ;* - [Passion at the radio show](https://www.lilicast.com/blog/a-show-for-radio-passionate/) 2019 radio show was really designed for all radio and podcast lovers! Let's share this moment full of encounters and discoveries with you! - [Personal Development & Self Improvement Podcasts](https://www.lilicast.com/blog/personal-development-self-improvement-podcasts/) Discover our selection of interesting podcasts for personal and self development. - [Podcast Academy, EP 10 – HOW TO GET YOUR PODCAST KNOWN](https://www.lilicast.com/blog/podcast-academy-ep-10-how-to-get-your-podcast-known/) To make yourself known, there is no other secret than regularity... - [Podcast Academy, EP 11 – WHAT MATERIAL TO USE](https://www.lilicast.com/blog/podcast-academy-ep-11-what-material-to-use/) The number one fear of many people starting a podcast: investment in material... - [Podcast Academy, EP 12 – SOUND DESIGN](https://www.lilicast.com/blog/podcast-academy-ep-12-sound-design/) After a podcast has been recorded, it's time for the sound design... - [Podcast Academy, EP 13 – EXAMPLES OF PODCAST THAT WORK](https://www.lilicast.com/blog/podcast-academy-ep-13-examples-of-podcast-that-work/) To convince you that multiple podcast formats can work, here are some good ones to listen to... - [Podcast Academy, EP 14 – GROUP PODCAST](https://www.lilicast.com/blog/podcast-academy-ep-14-group-podcast/) A group podcast has a significant advantage over a podcast recorded alone or in an interview format... - [Podcast Academy, EP 2 – FACING THE MICROPHONE](https://www.lilicast.com/blog/podcast-academy-ep-2-facing-the-microphone/) Discover how to start recording yourself when you are facing your microphone... - [Podcast Academy, EP 3 – STRUCTURING YOUR THOUGHTS](https://www.lilicast.com/blog/podcast-academy-ep-3-structuring-your-thoughts/) In this new episode of the Podcast Academy, we are going to teach you how to structure your thoughts... - [Podcast Academy, EP 4 – HOW TO CONDUCT AN INTERVIEW](https://www.lilicast.com/blog/podcast-academy-ep-4-how-to-conduct-an-interview/) In this episode of the Podcast Academy, we are going to explain how to conduct an interview... - [Podcast Academy, EP 5 – WHAT DOES AN IDEAL PODCAST LOOK LIKE](https://www.lilicast.com/blog/podcast-academy-ep-5-what-does-an-ideal-podcast-look-like/) The Duration, frequency of publication, subject matter... Would you like to know the recipe for an ideal podcast? - [Podcast Academy, EP 6 – TARGET AUDIENCE OF MY PODCAST](https://www.lilicast.com/blog/podcast-academy-ep-6-target-audience-of-my-podcast/) You are now ready to get started: You have your equipment, an idea, and some time ahead of you... - [Podcast Academy, EP 7 – HOW TO GET YOUR GUEST TO TALK](https://www.lilicast.com/blog/podcast-academy-ep-7-how-to-get-your-guest-to-talk/) To get a guest talking, we advise you to work on the framework of your interview... - [Podcast Academy, EP 8 – SOUND RECORDING PRACTICE](https://www.lilicast.com/blog/podcast-academy-ep-8-sound-recording-practice/) In this episode, we are going to talk about the sound recording practice... - [Podcast Academy, EP 9 – HOW TO MAKE A PODCAST WITHOUT A GUEST](https://www.lilicast.com/blog/podcast-academy-ep-9-how-to-make-a-podcast-without-a-guest/) How to make a podcast without a guest? Host the podcast yourself and say a few things into the microphone... - [Podcast Academy, EP1 – SET UP YOUR PODCAST](https://www.lilicast.com/blog/podcast-academy-ep1-set-up-your-podcast/) In the first episode of the Podcast Academy of LiLiCAST, you will find the right tools and knowledge to shape your ideas... - [Podcast as a Marketing Tool](https://www.lilicast.com/blog/podcast-as-a-marketing-tool/) You're a business looking to use podcast for your marketing? Here are few reasons why it would be beneficial as a marketing tool - [Podcasts according to History books](https://www.lilicast.com/blog/podcasts-according-to-history-books/) ![](https://website.lilicast.blog/wp-content/uploads/2018/08/livres-dhistoires-e1534860501399-ENG1-300x163.jpg) Once a great wise man manifestly imposed that a [podcasts page of a radio](https://lilicast.com/podcast-creation-studio/) needs to look like a digital release of the daily live program. Like a kind of replay, for those who missed the live broadcast, for the late ones who absolutely had to finish their favorite program without missing a drop… A mere copy/paste. Well, no doubt one day they will put down the biography of this wise man in the History books. But I’m not sure about it. In fact I assume that this strategy is getting closer to anachronisms every day. Could we be so naive or lazy to imagine that this is enough ? Laurent Frisch, CEO of Radio France, declared this week, in regard to podcast production, to have “a real content strategy”. Two BIG words here … “strategy” and “content”. I can’t agree more. Really, some people are thinking today that offering a list of podcasts which is only a copy of the full radio show, is creating content? This describes a real poor definition of what “content” should be. In reality content is an idea, an opinion, an investigation, a coverage, an interview, a funny moment… Content defines itself by … - [Quality production : a noble art in radio](https://www.lilicast.com/blog/make-your-audience-grow-through-quality/) How to improve quality in a radio show, from content to digital communication and automatic community management, in respect with a short budget. - [Radio on my barbecue](https://www.lilicast.com/blog/bringing-radio-to-the-barbecue/) Why don't you get your content to the world? Do you need a tutorial to do so? Let me share a bit of my own experience so you don't feel alone. - [S2EP3 – BUILDING YOUR PODCAST BRAND ](https://www.lilicast.com/blog/building-your-podcast-brand/) Learn how to build your podcast brand easily and step by step with LiLiCAST. The first app 100% dedicated to your podcast communication! - [Start building your podcast brand!](https://www.lilicast.com/blog/building-your-podcast-brand-2/) Before you can think about getting people to hear about your product or service, you will first need to build an authentic brand. Here are a few things you should do before presenting your brand. To begin with, carry out research to find out who your customers are. Look for data and analytics or make your own. Who are your target audience? How well do you know them? You want to know who your competitors are. Why is this important? You want to know what you’re against. Benchmark similar products or services to get measure what the standards and what you would need to improve. This will give you the opportunity to discover what your competitive advantage is. Express your mission in your branding. #### Elements you will need in building a brand To begin with, a logo. A **logo** with the initial visual representation of your brand. It should be recognizable and memorable. It should be something only unique to your brand. Here is an easy-to-use web app that will help you create just the logo you need. It’s called hatchville. Secondly a **tagline**. Come think of your brand when they hear it. Finally, you can include a **sonic … - [The 3 podcast recording modes](https://www.lilicast.com/blog/the-3-podcast-recording-modes/) Do you want your podcast to sound natural but you are stressed at the microphone? Don't panic, here are 3 tips for recording your podcast! - [The differences between a podcast video and a regular video](https://www.lilicast.com/blog/podcast-video-vs-video/) If you are reading this article, it’s because you are concerned with content creation and your audience development. In this article we will share with you our impressions in three points: 1 – Production ease 2 – Visual hook for listeners 3 – Cross-platform compatibility ## 1 – Production ease The production of a video in front of your camera is **time-consuming**: you spend a lot of your time taking care of the filming setting: for instance the lighting, scenery, your look, and the editing   (the shots, the editing, the miniature, etc.) The **cost** of realizing a video must also be taken into account. Indeed, the acquisition of the right material could considerably increase the budget of the production. To make your video you will need a microphone, a camera, the lights, the computer, and the necessary software for video editing. From that perspective, an animated podcast requires less time and less money than producing a video. To create your animated podcast, all you need is a computer or a smartphone and a microphone, in the best case. Nothing’s easier! With LiLiCAST, you will not need to worry about editing software since everything is accessible from the same application. LiLiCAST allows … - [The Importance of Subtitles in your videos in 2025](https://www.lilicast.com/blog/the-importance-of-subtitles-in-videos-2025/) Nowadays, subtitles aren’t just an optional feature—they’re a crucial component that can make or break your video’s engagement. Explore the benefits of subtitles, and how you can easily add them to your next videos. - [The network effect and social media marketing](https://www.lilicast.com/blog/network-effect-and-social-media-marketing/) [https://lilicast.com/wp-content/uploads/2020/05/influence-the-network-effect-with-social-media-marketing-1.-what-is-the-network-effect-2.mp4](https://lilicast.com/wp-content/uploads/2020/05/influence-the-network-effect-with-social-media-marketing-1.-what-is-the-network-effect-2.mp4) In this episode you’ll get to know more about influencing the network effect with social media marketing. ### What is the network effect? The network effect essentially is the added value as more people use your website. In simple words, added value increases as usage increases. More people equal more value. The network effects can also help in generating your SEO.   ### The two types of network effects The first one **direct Network effect**. So the value of his service simply increases as the number of users increase. And **indirect Network** **effect** is when value increases for one user group when a new user from a different user group uses your service or product.   ### Social Media Marketing. This includes posting on social media that will help you increase brand awareness and help you improve your brand image. Social media can include Facebook, Google +, Twitter, Instagram, LinkedIn. Now, how often should you post? The most important thing to remember is to stay consistent and to keep up the quality of your content. You can start slowly. So, for example by posting on your social media platforms, once every two weeks. Once this is established, you can … - [The relevance of offline marketing](https://www.lilicast.com/blog/offline-marketing/) In this episode you’ll be learning more about offline marketing and the relevance of offline Marketing in the digital age. ### **What is offline marketing?** Offline marketing is usually marketing that is not done online. As we know, there’s always more room to do more. So by doing offline marketing you’ll be able to reach a large and targeted audience. It can also serve as the perfect complement for your online marketing. Although it can be a little more expensive than online marketing, it is very beneficial and very effective. Let’s look at a few examples of offline marketing. #### **Guerilla Marketing.** First, guerilla marketing is an example of offline marketing that involves unconventional marketing ideas. This can be a benefit icy will stand out to your customers and it is a tactic that will catch the attention of the people and will let them talk about your brand. This will help in increasing brand awarness.   #### **UGC: user-generated content** This includes social media influencers and brand ambassadors. This will help create engagement between your audience of make your brand more trustworthy as the content is generated by the audience for the audience. It shows that people are loyal … - [Understanding the one who listens](https://www.lilicast.com/blog/understanding-the-one-who-listens/) You want to reach a new audience for your radio show or podcast? Well, start to understand the one who listens right now: know your target! - [Use the animated podcast as an internal communication tool!](https://www.lilicast.com/blog/podcast-internal-communication/) Why not use the animated podcast as an internal communication tool? The LiLiCAST tool is used to modernize internal communication. - [What is LiLiCAST?](https://www.lilicast.com/blog/what-is-lilicast/) There are 2 major trends in the AUDIO CONTENT industry. The actual mainstream solution, also known as Radio, is being challenged by consumers who tend to change their listening habits to the digital world where “ON DEMAND” is the new norm. On the other hand, the challengers, also known as Podcasters, are gaining a lot of traction. Both have a crucial need: create their online community, based on their specific content…But how do you do that when you don’t have the time nor the skills ? You work with LiLiCAST! In order to build a digital audience, you should make your content known….on social media. Facebook, Instagram, Linkedin, whatsapp and youtube are all good channels to reach your targeted audience. The best way to share your content on social media…is with a video…with 68% more impactful reach! So one of the major output of LiLiCAST is a video like this one, that keeps the true DNA of the sound, but enhances it with texts & pictures. It’s more catchy for the audience! OK, fine… but I don’t have time to do that, I’m a Host, a journalist, an expert podcaster… This is where LiLICAST’s added value comes in! Digital transformation it is … - [What The Daily teaches us about podcast success](https://www.lilicast.com/blog/what-the-daily-teaches-us-about-podcast-success/) Learn how to better structure your podcast with the keys to success from The Daily, and the expertise of LiLiCAST. - [When radio will make its own advertising](https://www.lilicast.com/blog/its-about-time-for-radio-to-invest-on-their-own-advertising/) 51% of the advertising budgets are now made in the digital medias. Learn how to take advantage of this new era in the communication area ! - [Why don’t you use content marketing?](https://www.lilicast.com/blog/why-not-use-content-marketing/) In this episode, you will learn more about content marketing. Now, you could use the content. So why not use content marketing? ### **What is content marketing?** Content marketing is marketing through content that is not directly promoting your brand but through interesting content that will keep your audience captivated and creates an interest in your product service. You would also need to ensure that you produce quality content.   ### **The different aspects of this marketing.** #### **     a) The website** Your website is a important aspect in content marketing. This is because all the other content marketing you do should be back to your website. This is where you want your audience to end up as you have complete control over the content marketing done on your website. #### **     b) Blogging** Blogging is an effective way on content marketing as it don’t only promote your brand but you share information that would be useful or interesting to the audience. #### **     c) Emails** Following that email although this may seem a little outdated. It is still an efficient with marketing as it will be sending personalised message to your audience. #### **     d) Social media.** ![social media … - [Why should you do marketing for podcasts and radio shows?](https://www.lilicast.com/blog/marketing-for-your-podcast/) LiLiCAST podcast : the podcast dedicated to market your podcast or radio show ! Step by step, we try to show you the right path to market your audio show ! - [Working from home with your team : how to stay close?](https://www.lilicast.com/blog/working-from-home-with-your-team/) One of the challenges of working from home with your team is to continue to work collaboratively while being physically separated. ## Optional - [LiLiCAST Developer Resources](https://lilicast.com/developers) API docs, OpenAPI spec, MCP server card, and OAuth details for integrating with LiLiCAST. - [LiLiCAST OpenAPI Specification](https://lilicast.com/openapi.json)