In the recent years, podcasts have become increasingly popular in multiple aspects. Let’s talk about how this form of communication came into being.
So let’s start with: what is a podcast?
Podcast is a digital audio file that you can download and share on various different platforms. A podcast itself is a series of audio files. However, a single audio file from a series is known as a podcast episode.
You can compare podcasts to radio programs. But here is the key difference: with a podcast, you can listen to it whenever and wherever.
Podcasts can be used as a form of communication, but also for entertainment. The contents of a podcast can be accessed for free. So if you’re a marketer, then you could reach a larger target audience with the help of podcasts.
Now let’s dive deeper into the history:
Podcasts were initially known as audio blogging and can be tracked all the way back to the 1980s. However, it was officially popular in 2004 during the iPod days. Dave Winer and Adam Curry are the two individuals that made this happen.
Following the boom of podcasts. The first hosting platform for podcasts was Libsyn.com. This is still an active platform today.
The success of podcasts was further emphasised when Steve Jobs announced that Podcasts will be offered in the 4.9 version of iTunes. It was later this year that podcast became the word of the year on the New Oxford American Dictionary.
So where did the name podcast come from?
Since it was big during the iPod days, it was a combination of the words iPod and broadcast, which resulted in podcast. This was initially mentioned by Ben Hammersley in an article on the Guardian Newspaper.
How did we get to where we are:
In the last 4 years, with the increased use of technology such as smartphones and even transit time, people started to show more interest in podcasts. 65% of the active listeners only started using podcasts within this time frame.
That brings us to where we are with podcasts today:
Podcasts have become a common form of communication and entertainment, that is efficient and effective. This is because we perceive audio as an intimate way of communication, which allows us to paint our own picture based on the audio.