What is LiLiCAST?
07/03/2019
There are 2 major trends in the AUDIO CONTENT industry. The actual mainstream solution, also known as Radio, is being challenged by consumers who tend to change their listening habits...
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Does radio have something to sell?
29/11/2018
I didn't go back to school, I just randomly found my old Kötler & Dubois Marketing book. My mind then started to imagine my old professor, in front of me,...
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Advertising on the web : does radio take its share?
04/10/2018
At last a good news for the advertising revenues of french media. With a growth of 4,2% compared to 2017, the advertising revenues show a real improvement. Of course, the...
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When radio will make its own advertising
27/09/2018
My reflexion on radios advertising led me this week to mix very hard two informations in the same shaker. On one hand RMC, a big french national radio became a big...
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Quality production : a nobel art in radio
10/09/2018
Radio producer is a complex job. Usually it all starts with an idea, a content direction, in relation with the Radio Station's strategy. And always the will to produce quality....
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Add GIFs to your Lilicast!
31/08/2018
Hey we have great news for you, you can use GIFs in your Lilicasts! It's super easy, it works exactly like you're used to when you upload an image! Just...
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Communicate at 360° ? The egg or the chicken of digital
23/08/2018
What a pressure… Yes what kind of a pressure to compel oneself to communicate at 360°. You have to be everywhere otherwise you get criticised, otherwise you feel guilty, you...
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Podcasts according to History books
23/08/2018
Once a great wise man manifestly imposed that a podcasts page of a radio needs to look like a digital release of the daily live program. Like a kind of...
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Radio on my barbecue
23/08/2018
Why don't you get your content to the world ? Or at least to your audience. Believe me. I’ve been searching like thousands of other consumers, often merely categorised as web-users....
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Understanding the one who listens
22/08/2018
To create a new audience for yourself is a considerable task in the world of radio. But wait a minute, I'm not talking about seeking new listeners for FM broadcasting…...
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How to use emojis on Lilicast ;-)
03/05/2018
Add emojis to your Lilicast! 😉 Add emotions to your Lilicast's texts and make them more alive 👍 It's very easy, to add emojis you can use the keyboard on your smartphone or use...
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