Make your everyday mundane activities a little more exciting and educational. Podcasts can be more than just entertaining. They can be motivational, inspiring and enlightening. Maybe you need a little push...
Read MoreCompanies are constantly looking for ways to engage with consumers through various marketing strategies. In the recent years, the use of podcasts as a marketing tool has become increasingly popular. With more...
Read MoreIn the recent years, podcasts have become increasingly popular in multiple aspects. Let’s talk about how this form of communication came into being. So let’s start with: what is a podcast? Podcast...
Read MoreThis week the topic of this blog segment is : why create a podcast video and how to do it Podcasting Podcasting has been getting more and more appeal these past few...
Read MoreThere are 2 major trends in the AUDIO CONTENT industry. The actual mainstream solution, also known as Radio, is being challenged by consumers who tend to change their listening habits...
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I didn't go back to school, I just randomly found my old Kötler & Dubois Marketing book. My mind then started to imagine my old professor, in front of me,...
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At last a good news for the advertising revenues of french media. With a growth of 4,2% compared to 2017, the advertising revenues show a real improvement. Of course, the...
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My reflexion on radios advertising led me this week to mix very hard two informations in the same shaker. On one hand RMC, a big french national radio became a big...
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Radio producer is a complex job. Usually it all starts with an idea, a content direction, in relation with the Radio Station's strategy. And always the will to produce quality....
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Hey we have great news for you, you can use GIFs in your Lilicasts! It's super easy, it works exactly like you're used to when you upload an image! Just...
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What a pressure… Yes what kind of a pressure to compel oneself to communicate at 360°. You have to be everywhere otherwise you get criticised, otherwise you feel guilty, you...
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